Under the direction of architect Oki Sato, the group that gathers under the name Nendo has represented a cultured and refined alternative to self-celebrative design since 2002.
A renewal project of Shanghai Times Square, a commercial building in Pudong, Shanghai. With 2 basement levels, 9 floors aboveground, and a total area of approximately 53,200 square meters, the building is made to accommodate 170 tenants, including fashion brands, lifestyle shops, and various restaurants.
The existing structure had been much rebuilt and expanded upon, resulting in zigzagging traffic lines and exceedingly poor visibility through the building. While there were many atriums, their shape—reminiscent of wells—were not contributing to the sense of connection with the upper floors.
And so first, we straightened the central passage on the ground floor to aid customers coming in from outside, while also relocating the escalators to secure circulation to upper floors for a smoother shopping experience.
Then, the well-like atriums were rearranged to shift gradually, to unveil the view of the floors above the further one ventures by correlating the line of sight with the line of traffic, to create an environment that attracts shoppers to the upper floors.